AbouT Reef Engineering

Welcome To Reef Engineering

Reef Engineering is synonymous with quality, boasting over 80 years of experience in the manufacturing of metal forming and blanking machines.

With deep expertise and a firm commitment to staying up to date with the latest technology, we provide locally available solutions tailored to South African conditions. Our offerings include machine design, manufacturing, repairs, and support services. Trust and loyalty from our customers, reflected in repeat orders and long-term partnerships, showcase our dedication to excellence. Reef Engineering leads the industry with innovative, reliable, and customer-focused solutions across various sectors.

HISTORY

Reef Engineering and Manufacturing Co. (Pty) Limited, a family-owned business, was established in 1942 by the late Mr. P.C. Ellett. Situated in Alrode, the company operates from a 4,500-square-meter industrial facility
on a 25,100-square-meter site.

From its early years, Reef Engineering made a strategic decision to specialise in the manufacturing of metal forming and blanking machines, along with associated ancillary equipment. Over the decades, we have continuously evolved, embracing international trends and standards while delivering numerous high-impact projects.

Our commitment to innovation and quality remains the cornerstone of our success, ensuring we stay at the forefront of the industry.

PURPOSE

Our purpose is to continuously improve our designs and processes, ensuring we meet the highest standards of quality without compromise. We aim to provide innovative solutions that address the specific needs of our customers, fostering growth and efficiency within the industry, and driving excellence in all aspects of our business.n ensures that we deliver solutions that enhance productivity and efficiency across various industries.

WHAT WE AIM TO ACHIEVE

Reef Engineering strives to lead the market in metal forming and blanking machinery by delivering products that combine innovation with reliability. We aim to enhance productivity for our clients through advanced technology and exceptional service. Our goal is to be the premier provider of metal forming and blanking machines, recognised for our quality, innovation, and exceptional customer service.

WHAT IS OUR IMPACT?

Our impact is reflected in the operational efficiency and success of our clients. By providing reliable, robust, and efficient machinery built to meet specific customer requirements, we enhance the manufacturing industry’s productivity. Our local support ensures that clients have access to immediate assistance, minimizing downtime and promoting smooth operations. Through our solutions, we contribute to the advancement of the industry, fostering economic growth and development while empowering our customers to achieve their goals.

Our Values

INTEGRITY

We uphold the highest standards of integrity in all our actions.

INNOVATION

We foster an environment that encourages creative thinking and technological advancements.

QUALITY

We are dedicated to delivering superior products and services.

CUSTOMER FOCUS

We prioritise our clients’ needs and strive to exceed their expectations.

VISION

Our vision is to be the leading provider of high-quality metal forming and blanking machinery, driving innovation and excellence in the industry.

MISSION

Our mission is to deliver state-of-the-art machinery that enhances the productivity and efficiency of our clients, while maintaining the highest standards of quality and service.

CLIENT-CENTRIC EXCELLENCE

At Reef Engineering, we place our clients at the heart of everything we do. Our client-centric approach ensures that we understand and meet the unique requirements of each customer, providing tailored solutions and long-term support.

PROCESS

Our comprehensive process encompasses everything from raw material procurement to final inspection and testing. We work closely with our suppliers to ensure the highest quality materials, and our rigorous quality control system guarantees the longevity and reliability of our products.

COMMUNITY AND COLLABORATION

We believe in the power of collaboration and actively engage with our community. Our partnerships with local and international stakeholders enable us to drive positive change and support sustainable development.

COMPETITIVE ADVANTAGES

Reef Engineering, with expertise dating back to 1942, specialises in manufacturing metal forming and blanking machines designed for South African conditions. Committed to innovation, quality control, and customer support, the company provides full machine repairs and ensures product reliability, earning a trusted reputation for excellence and repeat business.

INNOVATIVE AGILITY

We pride ourselves on our ability to adapt and innovate. By leveraging the latest technology and design tools, we create cutting-edge machinery that meets the evolving needs of the industry.

Provider of high-quality metal forming and blanking machinery